Sarah and her husband own a real estate brokerage in Utah. They have a family with 6 children and as a concerned parent, Sarah was became interested in the foods her family ate and where they came from. She set out on a mission to source and supply local, fresh foods to her family. What started as a mission became a passion and before long, Sarah was selling local honey out of her garage. She had the idea that her passion could turn into a business, but she didn’t really know how to start.
She desired a side hustle away from the real estate company that would allow her to include her children, set her own flexible part time schedule, and make some money.
Her challenge was that she was selling honey from her home and selling from your home has all kinds of obstacles, least of all retail traffic in and out of a residential neighborhood.
Sarah came to me for help creating a customized plan for her honey business that would allow her only to work on the weekends, with her children and make $2500. So we developed a blueprint for her business that did just that.
But first we had to overcome the fact she was paying too much for her honey and that in order for her business to hit the target of $2500 a week, Sarah needed to add other premium products to her business that sell really well, such as peaches.
Over a few coaching sessions, Sarah was able to negotiate petter prices for her honey, add more premium products to her business for a low cost, and she cut out the middle men which were increasing her overhead.
Sarah settled on a popup stand format for her business that allowed her the flexibility and part time hours she needed in order to still devote time to her family. She branded her popup stand stand business as Peach and Bee Produce and over a single season, it quickly became the go-to in her community for fresh, locally sourced produce. Sarah has the added benefit of working with her children and teaching them entrepreneurship and community engagement, something that brings her and her children a great source of pride and joy.